Making and Donating 25 Million Soap Bars to Global Agencies
We have mobilized five of our manufacturing plants on three continents to produce the new soap, which is specially packaged with instructions on proper handwashing to amplify the World Health Organization (WHO) #SafeHands message. We’re working with partners including CARE and Save the Children to distribute the products around the globe.
To create greater awareness for proper handwashing, we’re promoting the #SafeHands Challenge across various media platforms and also engaging global ambassadors and influencers.